For any SEO plan and strategy to work, the web site needs to be search engine friendly. This means that there are enough components in the site to give it a high ranking in a website.

In order to make the site search engine friendly, there are a few useful guidelines to follow:

• When using graphics, videos or flash presentations, remember to add text to it. The search engine can’t make sense of images and therefore will not know what to do with it. The text should also conform with the keywords of that particular section or page of the site;
• Make sure that your HTML code is validated and that you use straight HTML navigation links;
• It is extremely important to choose and create relevant title tags and keywords;
• Another thing to beware of is content duplication which could confuse the search engine and affect your ranking;
• If there is any hidden text on the site, it needs to be removed.

In order to have a search engine friendly site you need to pay attention to the details. Then the search engine will find you and give your site an appropriate ranking.