Google, Internet Marketing, Web Design
Almost everyone who owns a website will want new people to be able to find them; unless of course your website is only aimed at providing your aunties with the latest pictures of yourself. In order for visitors to find a website one of the most important things is the ability to end up high in the Google search engine results. There are many search engines out there, but let’s be honest here and admit that there is really only one show in town these days – especially in the English speaking world. If your website does not appear high in the Google search engine results for keywords associated with your content then you may as well just have a site devoted to keeping your family and friends entertained; nobody else will be able to find it.
Articles, Internet Marketing
A great deal has been written about online marketing and all of the strategies involved in promoting a business online. Business owners and marketers have some tremendous opportunities as they move through the offline world to make a statement about their business and network with others to market in the real world.
There are some key tips that will help you learn how to think of the offline world in the same way that you do your online marketing strategies. Some of the tips will seem very familiar to those who understand online marketing. What is different is the concept that they can be adapted for the offline world as well.
Articles, Google, Internet Marketing
Most people understand the benefits of blogging for freelancers, but there are some types of blog posts that naturally attract customers. Anyone can incorporate these types of posts on their blog for a greater chance of attracting clients.
A project description blog post or a case study can help readers of your blog learn some important lessons, but it also can attract some clients that may want you to do the same type of project for them. In this type of blog, you should describe the work that you did for your client and the results that you achieved. Make sure that you don’t name your client specifically in the blog post. Your readers can learn some potential information and prospective clients may learn about you and your services.
Yelp is a popular review site that many people now turn to for advice when purchasing products and services or going out for an evening’s entertainment. The ability to go to their website and check out reviews is a real boon if you want to make an informed choice about how to spend your time and money.
Web designers may be at a disadvantage when it comes to increasing the amount of revenue that is generated on a project. Service businesses such as a web designer are basically selling their time and expertise on the project. Many service businesses rely on increasing the amount of time that is spent on a project to increase revenues to their business. However, this can lead to a significant loss of personal time and more time spent in the office working.
Adobe, Apple, Cool Gadgets
It seems that tensions are mounting between Apple and Adobe. Lee Brimelow, a staunch supporter of Adobe, made the claim this week that the iPad ban on Flash was directly aimed at damaging Adobe. He has claimed that this ban is evidence of a ‘tyrannical’ attitude by Apple that will end up hurting many other developers as well – strong words indeed.
