by on Sunday, April 04, 2010, 4:12am - No Comment
Love it or hate it (and let’s face it, opinion is still very much divided) Facebook seems to be here to stay. The question of whether it is a useful business tool or a waste of everyone’s time has been widely debated in the six years since its birth and no doubt will continue to be discussed amongst devotees and critics for more years to come.
by on Friday, April 02, 2010, 2:00am - No Comment
Most people who use Facebook will belong, or have belonged, to a Facebook group. Groups are set up by people who want to communicate with like-minded people or specifically targeted individuals for the purpose of discussing topics and exchanging opinions. In the same way as focus groups in market research, Facebook groups can be a valuable marketing and branding tool.
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